Wednesday, April 11, 2007


I'm a little incredulous at a stat that keeps reappearing in stuff I'm reading. Everytime the author makes the following assertion - that the average American person sees 3000 ads a day - but never says where that stat comes from. It strains my belief that it is possible but, hey, if someone could point to a study that says that then I'm all in.



Anonymous Matt Schultz said...

This site has some citaion:
They are on the internet, and that means that they are reliable.

11:18 a.m., April 12, 2007  
Blogger blair said...

So helpful. This blog almost deserves to be perma linked but I will simply bloglines it. Christian Smith can write an article about Evangelicals using numbers badly. Someone needs to call these media/advertiser folks out.

9:42 p.m., April 13, 2007  

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